User-obsessed product lead turning chaos and ambiguity into measurable outcomes through value-creating experiences
I'm Bryce. I really love the discipline and process of Product. I work with early-stage and mid-stage businesses to create value and minimize friction. I also build tools for DnD on the side with my friends. I live in downtown Calgary with my cat.



What People Say
01/04
Case Studies (More Coming Soon!)

Caibrate MVP + V2
Calibrate by Persona Wealth · 2025-Ongoing
Case study of the time Bryce Lokken was in charge of product for Calibrate by Persona Wealth.

End-to-End Growth Lever Build From User Insights
Lexter · 2023-2026
The time I worked with Lexter and, as a result, made Lexter Intelligence happen.
Work

- Company
- Calibrate/Persona
- Role
- Fractional CPO
- Date

- Company
- Lexter
- Role
- VP Product + Growth
- Date

- Company
- Reviive/Uncover Me
- Role
- Co-Founder + Product Designer
- Date

- Company
- Goat - an Agency
- Role
- Digital Strategist
- Date




